A value proposition is a statement that clearly communicates the benefits of your product or service to potential customers. It is essential for any business looking to attract and retain customers, as it helps to differentiate your offering from that of your competitors. In this article, we will discuss how to define your value proposition to a customer. Understand your customer: The first step in defining your value proposition is to understand your customer. Who are they? What are their needs...

I hear it over and over again, I don’t have time… I don’t have time to fix the process, to train someone up, to go to the gym, to breathe, eat, and sleep. I don’t have time to take my partner on a date, go for that hike, or to hang out with my friends. Here is a dose of reality; you do. You do have time to do ALL those things, but you aren’t doing them because something else...

“Ugh… really Lindsey?! That’s so inauthentic and I just want to be natural, listen to the client and respond appropriately.” Yeah, I can already hear your inner voice. Well, it is my belief that if you are not using a script, then you just haven’t sold a lot of real estate, or you may not know what you are doing. How do I know that? Because selling real estate is very repetitive. Selling and buying clients go through the same...

Hosting an event can be a great way to bring people together, whether it’s for a business, a community organization, or just for fun. However, getting people to attend your event can be a bit of a challenge. Here are some tips for making sure you get bums in seats! Start by identifying your target audience. Who do you want to attend your event? Once you have a clear idea of who your audience is, you can tailor your marketing efforts...

A big conversation I am having with a lot of people lately is “what is tenant insurance” and “why do I need it?” Well, whether you yourself are a tenant, you are a landlord or you are helping a client who is a tenant, this is important information for you to understand! As part of a mortgage requirement, homeowners always have to have homeowners insurance on their property. This should be mandated as well for rental properties and tenants, however...

Whoa, whoa, whoa… the title of this article alone is a trigger to many people to not want to read on. I mean, who in their right mind would seek out ways to be less happy? If there was ever a secret to the meaning of life, the ‘pursuit of happiness’ has to be close to the winner. Doesn’t it? With so much being written about how to pursue happiness, there is a bit of a well kept secret… trying...

When it comes to creating a website and other online digital marketing platforms, like social media profiles, one of the most important elements is the imagery. High-quality images can help make your website more visually appealing and engaging for your visitors. However, finding the right images to use on these sites can be a challenge. I want to give you some tips on ways to make getting this contest easy peasy! Use Stock Images: One of the easiest ways to...

Realtors are constantly marketing themselves and giving gifts can be a big part of the promotion process. Whether it be for a closing gift, or some type of appreciation, the sheer volume of gifts and the dollar volume of expenditures make it worthwhile to take a closer look at what you are buying. We often default to gift baskets, wine, or swag with our names on it. The problem is that much of this is bought in bulk and is...

It’s often forgotten that the agent who speaks to the most people will most likely sell the most real estate. We are all so hyper-focused on lead generation and finding potential clients without internalizing that your network could be the largest source of business for you. No matter your personality, you can succeed in real estate! Both introverts and extroverts can do great in this industry. You don’t need to have a big, over-the-top, personality to succeed, but you should...

To achieve your goals in business and life, you need to take action. We need to complete the right activities and avoid the wrong ones. Most of us know, for the most part, which activities are the right ones and which activities are the wrong ones. We know that we should contact our past clients and database to add value. We also know that while social media is a tool, mindless scrolling is not productive. We know that eating a...

Local press coverage isn’t just for big brands. Realtors can get a story on the local news and reap the rewards that come with positive local publicity. No matter which type of media outlet, from print media to the local TV news, if you submit a great story, you can land local press coverage and capture the interest of journalists and the public alike. The How To: The most critical piece of contacting the media is your pitch. Before you...

Last month we talked about the risks of goal setting and being too focused on certain aspects of your life, and neglecting others. If you have taken the effort to determine what a more rounded life looks like for you, with goals in all areas of your life, now is the exciting part. You get to truly design your own life!! As you get to choose who you want to be, and the life you want to live, a critical...

One of the best ways to show your gratitude or thoughtfulness towards someone is to write a handwritten note. Writing an email or making a call to say ‘thank you’ or ‘thinking of you’ are both good ways to connect, but handwritten notes really make the person receiving them feel special. Writing a personalized note by hand shows the person that you have good intentions for continuing the relationship by showing them that they are valuable enough to merit the...

Why should someone choose you to help them buy or sell their home? After all, it is said that everyone knows three Realtors and there are more than 150,000 Realtors in Canada (and more than 1.5 million Realtors in the United States). How many Realtors are in your marketplace who are your direct competitors to you? What Sets You Apart? Answering this question will give you a ton of confidence and will help you clarify exactly what you bring to...