CIR Realty Business Mastery

Want to Build a Strong Online Presence? Start Here!

In today’s digital age, having a strong online presence is no longer optional for REALTORS®—it’s essential. Buyers and sellers are increasingly turning to the internet to research agents, view listings, and make informed decisions about who they want to work with. While there are many digital marketing strategies available, we recommend focusing on and setting up these four foundational platforms as the best way to establish online credibility, attract leads, and grow your business. Website Facebook Instagram Google Business Profile...

If You Are Not Hosting Events, This Is Why You Need To Start

Hosting client events as a REALTOR® can yield significant returns on investment (ROI) in various ways. Firstly, these events provide an invaluable opportunity to foster stronger relationships with current clients. By creating a welcoming and engaging environment, you can deepen connections with clients, leading to increased loyalty and repeat business. Moreover, client events serve as powerful networking platforms, allowing you to expand their sphere of influence and attract potential new clients through referrals and word-of-mouth marketing. Additionally, hosting events tailored...

Unlocking Your Value: Marketing Strategies for Buyer’s Agents in Real Estate

Buyers often find themselves navigating a complex maze of listings, negotiations, and paperwork. In this landscape, the role of a buyer’s agent becomes indispensable. As a buyer’s agent, your mission is not just to find a property, but to guide your clients through every step of the buying process, ensuring their needs are met and their interests protected. However, in a competitive market, effectively communicating your value to potential clients is essential. Here are some strategies to help you market...

Ramping Up Your Listing Marketing for 2022 – Red Dot Services

Did you know that only 9% of Realtors are using listing videos and over 70% of consumers say that they would rather hire an agent who is using video in their listing marketing? This is a huge opportunity to set yourself apart. In this segment, Lindsey Smith met with Steve and Suzanne Irving from the Red Dot Real Estate Services team to discuss how simple listing videos and other modern medias can have a big impact on your listings without...

One Way to Systemize Your Closing Gifts

As you take on more in your business, it becomes more important to find great systems anywhere that you can. In this segment, we are joined by a valuable recurring guest, Vonny Fast of Cutco Closing Gifts, to hear her philosophy and why it is so relevant in busy marketplaces like today.

Perfect Closing Gift Ideas

When a transaction it completed, it’s good to provide your client with a closing gift. In this segment, David Anderson, Broker Delegate and NE Office Manager, shares some ideas on what to consider when choosing the perfect gift.

Pocket Listings & Coming Soon – Why You Should Be Doing This!

In this segment, Terence Walsh, Broker Delegate and NW Office Manager, talks about the benefits of a listing contract with a future dated MLS, and how to plan ahead by utilizing CIR’s Coming Soon program.

Ideas to Grow Your Market Share During a Pandemic

In this segment, David Anderson shares some practical ideas on how to effectively use your time while you might not be as active with showings or meeting your clients. His ideas are sure to help you grow your business and market share through the pandemic, and into 2021.

3 Easy Ways to Use BombBomb or Video to Connect with Your Clients

In this segment, Chloe Mitchell met with Derek Timmons, CIR REALTOR®, to learn more about his successes with video emails through BombBomb, and how this powerful tool better connects him with his clients.

Using Video to Connect with Clients

Derek Timmons is in the studio to talk about his success with video as a marketing and communication tool. To help achieve his real estate goals Derek uses BombBomb, a service that helps you communicate with clients via email. Listen to Derek’s success from this segment of CIR Live.

Build a Real Estate Business through Creativity

If there’s one thing you can take from this episode it’s, be creative. Whether it’s with your listing descriptions, open houses or online marketing, it can be the key factor in getting a client or not. Tracy McKay and Chrissy Worth are teamed up in their real estate business and make incredibly creative marketing material to the point where buyers and sellers want to list with them. But at the end of the day, it doesn’t take much and going...

Creative Marketing & Branding

Sarah Johnston, Calgary Real Estate Board president talks about creative marketing and branding. Whether it’s posting on social media or making marketing materials when you’re first starting out you have to put something out there for your clients and for your brand. Sarah Johnston has been one of the most creative and authentic realtors out there and it shows in her business. She has done so well, people associate her with a certain color! Learn more by listening or watching...

Farming done RIGHT – It’s not just about the location, but about the PEOPLE.

In this Agent Pursuit episode, Joel Gwillim, one of the top Realtors at CIR REALTY, talks about prospecting for, and maintaining, a particular and consistent clientele for his real estate business. By farming a specific area, and a specific client demographic, Joel is able to cohesively tie in his marketing and ultimately his day to day lifestyle in meet the needs of his specific audience.

Agent Pursuit – Aman Khaira and Jennifer Hooper – How to Kick Butt as a Rookie Realtor

Calling Rookie Real Estate Agents! This is the episode for you! Learn what it takes to be successful in real estate in your first few years from Jennifer Hooper and Aman Khaira. This business can be unforgiving and the advice given by Jennifer and Aman could be indispensable for a green horn in real estate. Even if you’re a seasoned veteran you could grab tidbits of info to implement in your business.

Agent Pursuit – Melanie Cantius – Building a Personal Brand

Creating a personal real estate brand that is not only a reflection of yourself, but also your clients, is not easily done. CIR Realtor Melanie Cantius has risen to (and exceeded) this challenge with her incredibly successful Brand “Conquer it” and shares her story with us here.