Category: Commissions

Many buyers are sitting on the sidelines, convinced that waiting will secure them a better deal. The truth is, the real estate market rarely rewards hesitation. Right now conditions are unusually favorable for buyers, and delaying may mean missing out on the very advantages they are hoping to capture. More Inventory Means More Choice One of the most significant benefits buyers have today is the abundance of inventory. There are more homes available than in a typical market, which means...

In real estate, success is never built overnight. Agents who enjoy long, sustainable careers know that their own hard work is only part of the equation. Equally important is the brokerage that stands behind them. The right brokerage provides more than a name on a business card. It offers stability, leadership, resources, and a network that strengthens every stage of an agent’s career. Over the past year, our industry has witnessed several brokerages closing their doors, leaving agents to carry...

After years of navigating hot seller conditions and rate hikes, we’re finally entering a more balanced market—and that’s exactly the kind of shift first-time buyers have been waiting for. The challenge? Many of them don’t realize it. They’ve been conditioned to expect bidding wars, over-asking prices, limited options, and a whirlwind of disappointment. So when the market finally eases up, they’re hesitant—confused about what’s changed or afraid to make a move. That’s where your conversations make the difference. Now’s the time to...

One of the hardest conversations a REALTOR® can have is asking a client to reduce their price. It can feel awkward, confrontational, or even like admitting failure. But, in reality, price reductions are just part of a smart listing strategy. And if approached the right way, they don’t have to be contentious. The key is using psychology, not pressure, to help sellers understand why a price change is necessary and how it benefits them. Here’s how to do that with confidence and care. Start...