We’re different than other real estate brands and brokerages. We believe our number one job is to LET YOU SHINE. This means we recognize the importance of using personal branding in a way that lets you differentiate yourself and helps you build a unique identity for your own business.
We allow realtors to create and use custom signage, marketing materials and personal logos! They can use them whenever and wherever they would like. The only thing we ask is to have the CIR brand clearly represented as well.
Your clients choose to work with YOU. They know you have the full support of a strong, stable and market leading brokerage behind you. While the brokerage you belong to will always be critically important, by no means should it be more important that you and your business. If you are at a brokerage that restricts the use of personal branding, you need to ask yourself if your interests and your business are being put first or if the brand of the brokerage is putting their own goals ahead of your own.