CIR Realty Business Mastery

Why REALTORS® Think the Sky is Falling Every Time the Market Slows—and Why It Really Isn’t

As anyone who’s spent more than five minutes around realtors knows, the real estate market moves in cycles. Yet, every time the market even hints at slowing, some realtors act like we’re on the brink of economic armageddon. Suddenly, all that calm wisdom goes out the window, and you’d think they were starring in a blockbuster called The Great Market Crash of 2024: The Realtor’s Edition. They start questioning every aspect of their lives, from their career choices to the wisdom...

If You Are Not Hosting Events, This Is Why You Need To Start

Hosting client events as a REALTOR® can yield significant returns on investment (ROI) in various ways. Firstly, these events provide an invaluable opportunity to foster stronger relationships with current clients. By creating a welcoming and engaging environment, you can deepen connections with clients, leading to increased loyalty and repeat business. Moreover, client events serve as powerful networking platforms, allowing you to expand their sphere of influence and attract potential new clients through referrals and word-of-mouth marketing. Additionally, hosting events tailored...

Understanding Escalation Clauses: A Buyer’s Strategy in Real Estate Offers

In the competitive landscape of real estate, buyers are constantly seeking strategies to stand out and increase their chances of securing their dream home. One such tactic gaining popularity is the inclusion of escalation clauses in purchase offers. An escalation clause is a provision in a buyer’s offer that automatically increases the offer price if competing bids surpass it, up to a predetermined maximum. While this strategy can be advantageous in certain situations, it also comes with its own set...

Unlocking Your Value: Marketing Strategies for Buyer’s Agents in Real Estate

Buyers often find themselves navigating a complex maze of listings, negotiations, and paperwork. In this landscape, the role of a buyer’s agent becomes indispensable. As a buyer’s agent, your mission is not just to find a property, but to guide your clients through every step of the buying process, ensuring their needs are met and their interests protected. However, in a competitive market, effectively communicating your value to potential clients is essential. Here are some strategies to help you market...

A Timely E-mail Template for Your Database

Success in real estate is simple – add value to as many people as possible. Here is a quick e-mail template that you can use as a starting point to send out a great piece of communication to your database. Make sure you edit the fields that require some of your personal insight! Let’s Catch Up Over Lunch – Alberta Real Estate Buzz 🏡🍽️ Hey [Client’s Name]! Hope you’re doing awesome! 🌟 Quick heads up on what’s shaking in the Alberta...

How to Get Really Friggen Excited About Connecting with Your Database

In January, I wrote an article about the importance of first making the time to complete important tasks if you are serious about implementation. However, when it comes to keeping in touch with your database, even if you have the time blocked in your calendar, it can be extremely difficult to overcome the resistance to get started. Why is it that Realtors, who often spend a huge amount of time scrolling through social media on the very devices they could...

Local Marketing 101

As the end of the year approaches, it’s time to start thinking about your marketing and business plans for 2022. In this segment, Kevin Leung talks about why it’s important, and how you can utilize it in your business.

9 Keys to Building Profitable and Sustainable Businesses

It’s time to start business planning for the New Year. In this segment, Steve Phillips takes us through 9 key points to help you achieve a profitable and sustainable business.

Start Your 2022 Domination Planning Now!

2022 is upon us and now is the time to begin making your plans and put the pieces in place to make 2022 your best year ever! In this segment, Chloe Mitchell will take us through some easy first steps to get yourself on the right track to begin this process.

Timeless Lessons to Build & Maintain a Business

In this segment, Kirsten Smith, Marketing Manager, met with CIR REALTOR®, Jan Graham, to learn about Jan’s career history, what motivated her to become a Realtor, and how Jan has maintained a successful business over the past couple of decades.

Opening Doors to Opportunity – A Discussion on Successful Door Knocking Strategies

In this segment, Steve Phillips met with CIR REALTORS®, Brenda Coulter, Bobby Clark, and Geoff Price, who all have a variety of experience and knowledge to share when it comes to successful door knocking strategies.

How to Take a Productive Business & Increase it 453% While Maintaining a Life

In this segment, Chloe Mitchell, Broker Delegate and South Office Manager, met with CIR REALTOR®, Natalie Berthiaume, to discuss how she’s taken her business to the next level, the challenges she faced along the way, and advice on how to find and maintain balance.

5 Ways to Get more Listings in 2021

In this segment, Kevin Leung, Broker Delegate and DT Office Manager, shares some strategies to help you get more listings while inventory levels are low.

Pocket Listings & Coming Soon – Why You Should Be Doing This!

In this segment, Terence Walsh, Broker Delegate and NW Office Manager, talks about the benefits of a listing contract with a future dated MLS, and how to plan ahead by utilizing CIR’s Coming Soon program.

21 Unprofessional Email Habits That Make Everyone Hate Your Emails

In this segment, Kirsten Smith, Marketing Manager, takes us through 21 unprofessional email habits that you should always consider before hitting that send button.

How to Take a Day, Week, or Month Off

When it comes to your business, you never know when you might need to take some time off. In this segment, Lindsey Smith talks about the importance of being prepared for that eventual situation, the benefits of taking a day off, and how to position your business for it.

How To Find Listings for Your Buyers

In this segment, Steve Phillips shares some of his favorite tried and tested strategies that you can use to find hidden inventory for your buyers.

Got an Internet Lead, Now What?

In this segment, Kevin Leung, CIR REALTY’s Broker Delegate and Downtown Office Manager, goes through how he developed his internet lead nurturing and engagement process, and shares what was most effective for him.

The Power of Staying in Flow & How You Predict Your Annual Income

In this segment, Steve Phillips talks about the power of staying in flow with your business by building trust and creating a relationship with your clients. He also shares a simple strategy equation to benefit you and your business planning.

Incentives Do’s & Don’ts

In this segment, Terence Walsh talks about a controversial topic; incentives. Whether you’re a new REALTOR® or simply just need a refresher on the rules, this segment will inform you on the do’s and don’ts when it comes to offering incentives.

3 Easy Ways to Use BombBomb or Video to Connect with Your Clients

In this segment, Chloe Mitchell met with Derek Timmons, CIR REALTOR®, to learn more about his successes with video emails through BombBomb, and how this powerful tool better connects him with his clients.

Giving Life to Stale Listings

In this segment, Lindsey Smith and Chloe Mitchell take us through some obvious and not-so-obvious steps you should take if you have a stale listing, including reviewing feedback, checking out the competition, updating listing photos and more!https://www.youtube.com/watch?v=iPiOil6BUcg

Discovering the Hidden Transactions You May Be Missing

In this segment, Lindsey Smith and Steve Phillips share some concepts to help you stay in tune with your database, recognize their Real Estate needs as they transition through various life changes, and other methods to help you succeed as their trusted Real Estate Advisor.

Using Video to Connect with Clients

Derek Timmons is in the studio to talk about his success with video as a marketing and communication tool. To help achieve his real estate goals Derek uses BombBomb, a service that helps you communicate with clients via email. Listen to Derek’s success from this segment of CIR Live.

How Adwerx Works for Realtors

Special guests from Adwerx have a chat with Kirsten to talk about everything digital advertising.https://youtu.be/WvApCzWI6o4

Category: Marketing and Database Management