Gaining the Upper Hand in Real Estate Negotiations: A Realtor’s Guide to Success
In real estate, negotiation isn’t just a part of the job—it’s often the key to your success as a REALTOR®. Whether you’re representing a buyer trying to secure the best deal or a seller looking to maximize profit, your ability to navigate negotiations can make or break a transaction. Having the upper hand in negotiations doesn’t mean being aggressive or overpowering; rather, it’s about being strategic, informed, and prepared. Here’s how you can consistently position yourself and your clients for success at the negotiation table.
