CIR Realty Business Mastery

Your Marketing Plan

To prevent wasting money, time, and effort, begin with a clear plan of how you intend to generate business. Your plan does not need to be elaborate but you do need to asses general market trends, look at what your competitors are doing, know who your target market is, determine you unique value proposition, and know what initiatives you will pursue to reach your intended marketplace. Finally, you will want to make a schedule to keep yourself on track. Components...

A-B Testing

A great test for determining the best strategy for achieving your desired results is “A-B Testing”. An A-B Test is when you run two almost identical campaigns to smaller audiences, but change just one variable and then test your results. For example, you might divide your email list into two groups before sending out your monthly newsletter. The content of the newsletter for both groups remains the same, but you use two different subject lines to see which version achieves a higher...

Marketing Tracking

Marketing efforts that do not produce results must be adjusted or eliminated. The only way to effectively manage your marketing efforts is to measure your results. Having the ability and discipline to track your efforts, review the information, and adjust your plan accordingly is the difference between an average real estate business and one that dominates the marketplace. Gathering data for the sake of gathering data is ineffective and a waste of time. You want to be clear on the...

Personal Marketing and Advertising Exposure Ideas

Set Yourself Up To Be Seen EVERYWHERE Your goal with personal marketing and advertising is to appear as though you are the area expert and to be seen everywhere. You can run campaigns with specific offerings that people can sign up for or request to get immediate leads; however, you also want to position yourself so that if they are thinking about a move, you are top of mind. Drive the main and the secondary traffic routes to determine what...

Pipeline Marketing Efforts

There are many proven ways to build a real estate business. When researching the most successful real estate teams and business models in today’s markets, we see the same four marketing strategies consistently outperform all others. These strategies are pipeline-based and can be heavily leveraged to produce unlimited results. Database Lifestyle Programs Personal relationships trump everything else. If you have a strong, personal relationship with a client, they will use you for their real estate needs, regardless of how incredible...