One of the most important principles in terms of your marketing is to offer compelling content.
This could be an article, a video, a free report or any other type of content. When you have something that is compelling, your clients and leads will fill out the form on your website, subscribe to you, email you, or contact you to receive more info. This is the foundation for lead generation.
So what makes a piece of information compelling? Well, in order to answer this, you must think about your target audience. Make your content relevant, specific and interesting by asking yourself:
- What is in it for them?
- What problems do they have that you can solve?
- How can you help them achieve a goal or better their life?
- Is there a timely topic that you can offer insight or advice on?
Don’t be afraid to test different headlines, offers, and types of content to learn what people like the most. The more helpful your information is, the more people will be eager to learn more.
