The real estate industry thrives on relationships, not just between Realtors and their clients, but also with the broader community. One underutilized strategy for expanding a Realtor’s reach is forging solid connections with local businesses. These relationships can lead to a robust referral pipeline, mutual promotional efforts, and enhanced trustworthiness within the community. Here’s how Realtors can foster these relationships effectively:
1. Begin with Genuine Engagement
Before any business-related conversations, it’s crucial to genuinely engage with local businesses as a customer. Visit local stores, dine at neighbourhood cafes, or hire local services for your personal needs. Genuine engagement helps you understand the essence of the business and lays a foundation of trust.
2. Collaborate on Local Events
Local businesses often participate in or host community events. Realtors can partner with them by sponsoring, co-hosting, or even just promoting these events. This provides both entities exposure to a wider audience and demonstrates a shared commitment to the community.
3. Invite them to Participate at Your Events
If you are hosting a larger event, invite, or hire, local businesses to participate and showcase their business. For instance, a local coffee shop can serve drinks, a business could display their products or services, or a local artist can showcase their art.This not only enriches the open house experience but also introduces businesses to potential customers.
4. Offer Exclusive Deals
Collaborate with businesses to offer exclusive deals for your mutual clients. For instance, a local moving company might offer discounts for clients referred by you, and in return, you could offer a free home evaluation for their referrals.
5. Share Testimonials
If you’ve had a great experience with a local business, leave them a positive review online. Many small businesses thrive on word-of-mouth and online testimonials. Your support can be invaluable to them, and they’re likely to return the favour.
6. Engage on Social Media
Follow local businesses on social media platforms and engage with their posts. Share their content, tag them in relevant posts, or collaborate on giveaways. It’s a simple way to stay connected and showcase your shared interests in the community.
7. Feature Businesses in Your Newsletter or Blog
Realtors often send newsletters or maintain a blog to engage with their audience. Featuring a local business in these platforms provides them exposure while also offering valuable content to your readers. Over time, these businesses may reciprocate by referring their customers to you.
8. Host Workshops Together
Hold informational sessions or workshops with local businesses. For instance, partner with a local interior designer to talk about home staging or with a financial planner to discuss real estate investments. Such collaborations position both parties as experts in their fields.
9. Maintain Regular Check-ins
Relationship-building is a continuous process. Periodic check-ins, holiday greetings, or just a simple coffee chat can go a long way in keeping the relationship warm and beneficial.
10. Send them Business
There is nothing more compelling, or a show of trust, than to send a local business a referral. Ask the person you send to mention your name, or let the business owner know that you just passed their name along to someone in your network. This a great way to no only help the business succeed, but you may soon find yourself getting referrals in return as well.
Building strong relationships with local businesses as a Realtor is a win-win. It enhances your presence in the community, provides avenues for mutual growth, and most importantly, creates avenues for genuine referrals. Remember, in real estate, relationships are the bedrock of success, and community ties can be the strongest of them all.