Creating a personal real estate brand that is not only a reflection of yourself, but also your clients, is not easily done. CIR Realtor Melanie Cantius has risen to (and exceeded) this challenge with her incredibly successful Brand “Conquer it” and shares her story with us here.

The Science of Resilience: Managing Stress and Emotions in Real Estate
The real estate industry is a pressure cooker. From navigating difficult clients to managing unpredictable market shifts, handling deal collapses, and maintaining work-life balance, REALTORS® operate in an environment that