In this Agent Pursuit episode, Joel Gwillim, one of the top Realtors at CIR REALTY, talks about prospecting for, and maintaining, a particular and consistent clientele for his real estate business. By farming a specific area, and a specific client demographic, Joel is able to cohesively tie in his marketing and ultimately his day to day lifestyle in meet the needs of his specific audience.

The True Meaning of Value in Real Estate Brokerages
Understanding the distinction between price and value is critical—especially when selecting a real estate brokerage to work with. While a lower price or commission split might seem attractive at first